Guest Lecture- Marketing Research...!!

IMT-D, 14th Oct., 2009- It was a pleasure to sit in Hall 6-7 and listen to what our guest speaker, Mr. Aditya Gokhale (Director, Business Intelligence & M.R., DU) had to say. He connected with the audience almost instantaneously. His examples on Marketing research were as candid as they could be. There was not a single point in time during the guest lecture when he did not make everyone smile or laugh, because he had them all in splits. Hailing from Mumbai, his attitude towards the audience was very straightforward and casual. Using lingos that are popular among today’s youngsters, he grabbed the attention from the very first minute of his lecture.
He did not speak much about DU, although most of the students expected him to enumerate instances when DU used Marketing research extensively. He, however, spoke on Marketing research as a subject topic-but deviated quite often to speak of personal experiences in the field of Marketing research, not necessarily those from his experiences at DU. He spoke of the various syndromes that marketers have, and how all future marketing aspirants should steer clear from them. He also stressed on improving the Return on investment in the field of Marketing Research. In one his main points he stated that Marketing research should be objective, and must not even include anything that is indirectly relevant to the research study. His points on Marketing research were unmistakable and there were no doubts in anyone’s minds regarding the subject topic.
All in all, it was quite an interactive and interesting session. IMT hopes to have him again in the future for more insight into the world of marketing research.


Team METH...!!