Mr. Sanjay Sen, Chief Human Resource Officer of the Dubai Group was invited to speak on the topic ‘marketing in HR and the attributes of a great salesperson today’.
Mr. Sen comes with over 25 years of rich and varied experience in all aspects of the Human Resource function across different industries and geographies. Prior to joining Dubai Group, he was with Citigroup where during his tenure of 12 years, he worked as the HR Head and in Regional Global Talent Development roles across Asia, Europe and USA. He has also worked in Gillette and the Oberoi Hotel Group during his early years. He holds a Bachelor of Arts and a Masters in Human Resources from The Xavier Institute, India.
In his lecture, he mentioned how the Kotler concepts are applied in HR and stating that the organisation needs to prioritize the well being of their internal customers (employees) as they are the gears that keep the machine moving and hence there comes the importance of marketing in HR. From his experience he also shared what he saw were necessary attributes of a successful marketer and how one can learn to develop them. In the end many new ideas sprung from questions put up by students which made the whole lecture an interactive one.
In his lecture, he mentioned how the Kotler concepts are applied in HR and stating that the organisation needs to prioritize the well being of their internal customers (employees) as they are the gears that keep the machine moving and hence there comes the importance of marketing in HR. From his experience he also shared what he saw were necessary attributes of a successful marketer and how one can learn to develop them. In the end many new ideas sprung from questions put up by students which made the whole lecture an interactive one.
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