Marketing on Fire...!!

IMT-D, 14th Oct, 2009- IMT’s brand’s growth is inevitable by the standard of events and corporate recognition that the college gets each year. With the attempt of bringing in real world corporates into our campus, and having them share some of their precious knowledge and experiences with us, IMT organised Marketing Excellence Network. The event was organised under the leadership of Dr. Mohan Agarwal, whose guidance and ideas made the event a success.
The event took a lot of meticulous planning and organisation, and students of the IMT played a major part in it. A committee of sorts was formed, and work was assigned in a very detailed manner to all the volunteers. Corporates were contacted and invites and notices sent out, presentations made, neighbouring colleges were informed, grand scale promotions done, and much more. All in a matter of a week. So credit goes to all the people behind this event. IMT students enthusiastically arrived to the event and the room looked impressive and well set-up.
The event rolled, with the speakers arriving. The main speakers were Mr. Nidal Abou Zaki, Managing Director, Orient Planet PR and Marketing, Mr Brajesh Bajpayi, Head MENA Region – Marico Industries, U.A.E and Mr Ricky Husaini, Chief Investment Officer, DARE, U.A.E.
Each speaker talked about their field of expertise, their experience in the company they work for, and a roomful of students clung on to each word spoken. Each one of them spoke out of true experience, gave real-time examples, spoke about theory and supported with very interesting practises. For students of Management, their talks were enlightening and appealing. The expertise that was discussed was priceless and the advise given sound. A phrase that stood out in the entire seminar was, “ fail early, fail cheap”, an advice given by Mr. Bajpaye. Simple words that teach so much. Another advice that really haunted the listeners was given by Mr.Ricky Husaini, who very intensely asked the room, “when was the last time you spent half a day with yourself, for yourself?” That simple question got everyone introspecting. His advice that followed was that, each one of us should spend at least half a day with ourselves, thinking about ourselves, to be really able to decide what we want in life, where we want to be in our lives, how we want to proceed, what we want to do. Wise words, special moment.
The Seminar came to a close with an interesting question answer session. Students took initiative in asking field-related questions to the speakers, who very willingly obliged and answered each question clearly. On behalf of all the students, a big thank you is in order for these people, who spared their time and expertise with so much grace and showed so much enthusiasm for the event. Without their presence, this event would have been totally incomplete!
People at IMT-D are looking forward to keeping up this tradition of MEN and plan to follow through with it every year.


Team METH...!!