M.E.N.-Second Chapter

IMT-D, 28th Oct., 2009- Marketing was truly on fire at IMT Dubai!

After the grand success of the first chapter on October 14th; the second took place on the 28th of October with new guests and alter subject matter held up by perennial zeal of the IMT student body.
Consumer Behaviour in Different Perspective: very much relevant to the current market scenario in the Gulf region, with changing demographics, dynamic economy and diversity in consumer segments; was the topic of discussion.
Dr.Mohan Agarwal opened the session, introducing the objective behind M.E.N. and the agenda for the evening. He highlighted the importance of consumer behaviour and how IMT as a brand has been able to add value to the Gulf environment. He underlined the differentiating factor of this marketing summit, referring to the presentation prepared by IMT Marketing students on Du, which was commendable.
Presentation was followed by the discourse of Mr. Piyush Mathur, head of AC Nielson Group, one of the biggest giants in Market Research in the region. The esteemed guest spoke about the insights that consumers can provide the marketers and emphasised on the idea that there are opportunities even in these times. Inspirational and thought-provoking words, to say the very least.
The next key note speaker, Mr. Deepak Chandran, Vice President and Head - Cards Portfolio Management, Emirates NBD. He presented an insightful case of marketing for a financial product, a skywards credit card. He talked about how the team was able to design a product to target a niche market, which proved to be acumen in regards with the deft usage of market research for product development, promotion and sales.
The session was concluded with the final speaker, Mr. Vikram Krishna, Head of Retail Loans, Emirates NBD. He asserted the consumer behaviour in the region citing examples from the captivating campaign designed to make people “Borrow Wisely”. The novelty of the concept was highly intriguing and gave insights into the adaptation of organisational perception according to the consumer behaviour.
Overall, the session was extremely engaging and inspirational. The scale and precision of the event was impressive to the students and to the guessed, who voiced their admiration on several occasion. On the whole, this was yet another milepost to the credit of IMT Dubai and team M.E.N.


Team METH...!!